Happy Hallmark Day everyone! I’ve come on a bit from the days
of youth, peering out the window waiting on the postman, only to be
disappointed by his absence! Or at least I like to think I have. Having studied marketing (yes, studied) I’ve
come to see a trick or too over the years or really understand the essence of
what days like today are all about. For example, L’Oreal are not selling beauty
products, no… Apparently, they sell hope! For proof, check this interview with Julia
Goldin, who is of course quoting Charles Revson
Not being a motors man has not deterred me from sharing that
same simple concept of “Hope”. Back in the day it was the famed Delorean:
Who didn't want one of these "Irish Built", yes Irish built, machines. Too Cool for School.
But as I got older something else came
along, usually with a supermodel poster attached and it was the dream, the
hope, the one and now after 50 years, we celebrate the Lamborghini ! Well, i do anyway :)
Arguments can now ensue as to what is the most powerful, beautiful supercar of all time – many will agree to my assertion of the Lamborghini.
![](https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQRJO23G760PnngUSqW-CkPaDIh6liIlfGJBWuM--YwKDEZS0fp)
![](http://specials-images.forbes.com/imageserve/03Bi0VkeUw9JM/0x600.jpg?fit=scale&background=000000)
This Valentine’s Day, the new guy gives you a brief reminiscent view of some of the beauties, we have seen over the years.
So to the lady readers out there, to keep him stimulated this Valentine’s Day without any of the fuss or cost, share this blog link and watch the inevitable drools.
Arguments can now ensue as to what is the most powerful, beautiful supercar of all time – many will agree to my assertion of the Lamborghini.
![](http://specials-images.forbes.com/imageserve/03Bi0VkeUw9JM/0x600.jpg?fit=scale&background=000000)
So to the lady readers out there, to keep him stimulated this Valentine’s Day without any of the fuss or cost, share this blog link and watch the inevitable drools.
Happy Valentines Day, From the New Lad.
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