New Zealand Road Safety TV Ad

This powerful TV ad was released in January of this year by the New Zealand Transport Agency. It's already had over 8.5 million views on YouTube. The focus of the campaign is to get drivers to slow down and always leave room for human error. Their message is; 

"No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error."

It's only 1 minute long but it's pretty hard hitting. Let us know what you think of it.

Words by Lisa Carroll, That's What She Said!